About Us

CGL– Retail Services is the retail marketing division of the Clemenger Group.

We have been the leader in Field Marketing for over 35 years operating across Australia and New Zealand.
With our two market-leading brands, Creative Activation and Clemenger Field Marketing, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and auditing.

Our Brands

As we connect with you through our initial exploration stage, we will determine the best brand fit to deliver your needs.
Please explore our brands and services in more detail and connect with us so that we can take our conversation forward.

Creative Activation are the number one retail partner in Australia and New Zealand for Merchandisers, Sales Teams, Brand Ambassadors, Mystery Shoppers and Auditors

Clemenger Field Marketing is driven to deliver outstanding performance for our partners by harnessing and developing outstanding people ready to exceed in the evolving retail environment

Our Values

Our People

The quality & passion of our people are the key points of difference, establishing us as a sales focused and data led organisation.

I’m proud of the culture we have and recognising the contribution of our wonderful team through our Living PURPLE Awards.

Gerard Feehan, Chief Executive Officer

Our PURPLE Values are more than the way in which we conduct ourselves, they underpin everything we do.

Simone Heath, General Manager – NSW

My PURPLE values wrist band reminds me everyday ‘Live PURPLE & Be OUTSTANDING’, for our team, for our client partners.

Bruno Maurel, Executive Chairman

Our pride in PURPLE Values is embodied in our people through their outstanding work.

Peter Tait, General Manager – NSW

Our PURPLE values drive everything we do and are fundamental to the success of our offer.

Gabrielle Small, General Manager – Offer Innovation

EXCELLENCE is my favourite value. For me it represents the foundation quality of being OUTSTANDING in everything we do..

Natalie Hughes, General Manager – BI & Operations

Our PURPLE values are our point of difference. They drive our culture, performance and outcomes.

Ernest Fitzgerald, General Manager – VIC

Living our PURPLE values has always been fundamental to achieving results we are so proud of.

Richard Marr, General Manager – Finance & Commercial