CGL – Retail Services is the retail marketing division of the Clemenger Group.

We have been the leader in Field Marketing for nearly 40 years operating across Australia and New Zealand.
With our two market-leading brands, Creative Activation and Clemenger Field Marketing, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and auditing.


As we connect with you through our initial exploration stage, we will determine the best brand fit to deliver your needs.
Please explore our brands and services in more detail and connect with us so that we can take our conversation forward.

Creative Activation are the number one retail partner in Australia and New Zealand for Merchandisers, Sales Teams, Brand Ambassadors, Mystery Shoppers and Auditors

Clemenger Field Marketing is driven to deliver outstanding performance for our partners by harnessing and developing outstanding people ready to exceed in the evolving retail environment



The quality & passion of our people are the key points of difference, establishing us as a sales focused and data led organisation.

I’m proud of the culture we have and recognising the contribution of our wonderful team through our Living PURPLE Awards.

Gerard Feehan, Executive Chair

Our PURPLE Values are more than the way in which we conduct ourselves, they underpin everything we do.

Simone Heath, Group Managing Director

Our pride in PURPLE Values is embodied in our people through their outstanding work.

Peter Tait, Chief Operating Officer

Living our PURPLE values has always been fundamental to achieving results we are so proud of.

Richard Marr, General Manager – Finance & Commercial

Our PURPLE values are our point of difference. They drive our culture, performance and outcomes.

Ernest Fitzgerald, General Manager

EXCELLENCE is my favourite value. For me it represents the foundation quality of being OUTSTANDING in everything we do.

Natalie Hughes, General Manager – BI & Operations